What we're about
Sort This Out Cellars is a small producer of California wines. Produced from grapes grown throughout California’s wine country, we explore varietals and appellations that are representative of California’s diversity to craft wines with quality and value. Relieving ourselves of the restrictions associated with owning vineyards or producing wines from a singular viticultural area.
Our Business Model:
Tired of the traditional wine country narrative, we wanted to move beyond the iconic family winery, or estate grown grape paradigms that have dominated the California wine landscape and instead make wines that looked more like the people who drank them. Inspired by an old picture of the Rat Pack outside The Sands hotel in 1961, we called upon the values of a time when men had character, and women had curves. A time when you could smoke, drink, curse, and have a good time without apology. We built our wines around this classic American adult spirit, so eroded by political correctness and fear, to create wines that were unapologetic in their character. Wines that pair with good times and friends.
What we do
We produce a few different brands of wine. Each has its own unique character and purpose in our portfolio. From small lot reserves, to wines that put good times in front of everything else, we hope you explore all that Sort This Out Cellars has to offer.